Arguably, quick meals deliveries may be probably the most wonderful improvements to be born out of our laziness and want for comfort as human beings.
As soon as upon a time, you’d want to present the pizza man a name to position a supply order (shudder), however these days, the method has been even additional streamlined and digitalised to the purpose the place we simply have to click on just a few buttons on our smartphones to take pleasure in some grub.
We even have aggregators like Seize, foodpanda, and airasia to be middlemen in delivering the meals. However going straight to the supply can generally have its perks.
I’m speaking about quick meals apps. As we’ll be taught although, not all apps are created equal.
Right here at Vulcan Publish, we’ve determined to do the (essential) investigative work of making an attempt out all of the fast-food apps we may discover in Malaysia to determine which of them are literally value downloading, with our precedence positioned on meals supply.
To be neutral, I’ll be primarily specializing in the person expertise of the app itself, not the precise meals.
6. A&W
A&W’s app was simply essentially the most irritating one to make use of.
It didn’t begin off that manner. We began off with hope, and we had good motive to be hopeful too. In any case, we have been greeted by a cheerful, waving A&W bear that appeared so happy to serve us.
As an alternative of scrumptious waffles and scorching canine, although, we have been served with disappointment.
It was a gradual and gradual realisation that the app merely didn’t work. The primary purple flag was raised when the three round icons akin to dine-in, takeaway, and drive-in out of the blue simply disappeared.
After ready an entire day, although, the icons reappeared, so we rapidly determined to position our orders.
However should you have been paying consideration, deliveries will not be an choice on the A&W app, so we settled on ordering upfront and eating in at a close-by outlet.
Their menu is true to the one in-store, full with descriptions and pricing. I started getting enthusiastic about making an attempt the Gula Melaka waffles, and to this point, all the pieces was pointing to the truth that I used to be going to have the ability to take pleasure in them quickly.
That was, till we tried to take a look at.
Then nothing labored. Actually not one of the checkout choices labored. As an alternative of asking for our OTP, we have been confronted with a clean web page. We even tried reordering on totally different telephones (Android and iOS), however the outcomes remained the identical.
Greater than the app not working within the first place, this saddened me to a higher diploma.
It dangled the proverbial carrots in entrance of our faces, and earlier than we may even attain them, it merely snatched them away.
(Once we went to the shop simply the opposite day, we noticed shows and banners proudly asking customers to obtain the app, so we requested the workers about it.
In her phrases, “Kadangkala boleh, kadangkala takleh.” (Typically can, generally can’t.) Effectively, we tried it once more within the retailer, however alas, we have been nonetheless ghosted by the checkout course of.
| Standards | Scores |
| Consumer interface and design | 3 – The interface is alright, to be sincere |
| Consumer expertise | 1 – Not good, however I’d like to present a pity level |
| Order monitoring | 0 – Not relevant |
| Cost choices | 0 – Not relevant |
| Rewards/loyalty system | 1 – There’s supposedly a “Rootypoints” system, nevertheless it’s not clear the way it works |
5. Marrybrown
Marrybrown, oh, Marrybrown, our beloved homegrown quick meals model. The way it pains me to should rank you so low on this listing.
In its protection, the app is definitely fairly stunning. It’s well-designed and simple to navigate. It does make customers create an account to be able to do just about something, however that’s regular for these sorts of apps.
By the app, you may order for pickup, dine-in, and even drive-through pickup through the app. The outlet choice additionally mechanically types itself to indicate you the closest outlet on the prime. Plus, there’s a search bar for straightforward navigation.
On prime of exhibiting you all of the offers accessible at Marrybrown, you may accumulate factors through a QR Code. These factors could be exchanged for freebies at Marrybrown.
So, you may be questioning—Claudia, it seems like an important app? Why is it to this point down this rating?
Nonetheless, I’d say the one factor is that it positively doesn’t work as a supply app. It merely directs you to its companions, GrabFood, foodpanda, and ShopeeFood.
It’s not improper for it to deploy companions for its supply providers, however having the ability to make the orders by means of the app itself would make its factors assortment and redemption system much more handy and helpful.
Due to this fact, in comparison with the opposite quick meals apps on the remainder of the listing, it has to rank decrease.
| Standards | Scores |
| Consumer interface and design | 4 – The UI and design is organised and fairly |
| Consumer expertise | 2 – Not one of the best expertise, however I can’t be too mad |
| Order monitoring | 0 – Not relevant |
| Cost choices | 0 – Not relevant |
| Rewards/loyalty system | 3 – The MB Reward Factors system is simple |
4. Domino’s Pizza
For my part, Domino’s has a number of the greatest supply providers. The monitoring system at all times appears to work nice, and meals is at all times on time.
However we’re not right here to debate simply its supply prowess. We’re right here to speak about its app.
To place it merely, Domino’s app is principally a port of its web site. It features precisely the identical and has all of the fundamentals down pat. Nonetheless, it positively lacks sophistication and ease of use.
The coupon characteristic in particular was clunky. The primary time I attempted to make use of it, the coupon didn’t apply and every product in my basket maintained its unique value.
On the second strive, the app stored making an attempt to get me so as to add one other pizza although I had chosen the promo with one private pizza.
Evidently, Domino’s app isn’t something exceptional. It does all the pieces the web site does, so in my view, I don’t suppose it’s worthy sufficient to maintain round in your cellphone.
The one silver lining of Domino’s in comparison with the opposite apps, although, is the truth that you don’t have to create an account to begin ordering.
| Standards | Scores |
| Consumer interface and design | 1 – It’s messy and never very user-friendly |
| Consumer expertise | 3 – On the finish of the day, it labored out alright |
| Order monitoring | 5 – Probably the greatest trackers on the town |
| Cost choices | 5 – It’s received all the pieces you possibly can want |
| Rewards/loyalty system | 0 – None that I may see |
3. McDonald’s
Like Domino’s, McDonald’s did all the pieces proper, however simply not in a really engaging manner.
That is largely as a result of the app isn’t only for McDelivery—it additionally contains info on all of the model’s different actions, so it is sensible why the app can appear overwhelming at first.
Nonetheless, on the iPhone, the app appears to be much more neatly introduced. We’re unsure if it’s simply because the Google Play Retailer model hasn’t been up to date.
Past its person interface, although, the app is straightforward to make use of. You do have to create an account, very like the opposite apps.
Cost choices embody on-line banking or e-wallets, credit score or debit playing cards, and money. The order monitoring can also be fairly full.
My largest gripe with this app, although, comes all the way down to my inkling that it’s making an attempt to get you to spend so much greater than you wish to.
Once we have been ordering our meals, most of us merely wished a delicate drink. However, for the lifetime of us, we couldn’t discover the delicate drink choices within the combo meals. The one drink choice was to upsize to a McCafe drink.
I’ll give it the advantage of the doubt that it may be a glitch or a system error, however this positively soured the expertise of utilizing the app.
The one edge is has over Domino’s is that it truly does have a rewards system, which I’m fairly certain is a brand new characteristic, truly. Though you may redeem your factors through McDelivery, you may not less than accumulate factors.
| Standards | Scores |
| Consumer interface and design | 3 – It’s a little bit messy on the Android model |
| Consumer expertise | 3 – The problem with the drinks soured the expertise |
| Order monitoring | 3 – First rate, however no map |
| Cost choices | 5 – It’s received all the pieces you possibly can want |
| Rewards/loyalty system | 4 – Customers can earn loyalty factors to redeem rewards (We expect it’s new) |
2. Pizza Hut
Though Pizza Hut’s app can also be like a smaller model of its web site, I felt just like the person interface seemed lots higher on cellular.
As soon as once more, I needed to create my very own account, however that’s no large deal. Like Domino’s, Pizza Hut affords a variety of coupons and set offers, nevertheless it was extra seamless in comparison with Domino’s.
Pizza Hut additionally exhibits all its classes up prime (e.g. promos, pizzas, pastas, and so on.), whereas Domino’s stored the menu on a separate web page. So each time you click on into every class, it’s important to press again to be able to even take a look at what the opposite classes are.
The Pizza Hut app additionally permits you to accumulate Hut Rewards. From what I can see, Domino’s doesn’t characteristic a rewards programme, not less than not on its app.
| Standards | Scores |
| Consumer interface and design | 5 – It’s nice and I like it |
| Consumer expertise | 5 – What can I say, it merely does all the pieces I would like it to |
| Order monitoring | 3 – Undoubtedly not one of the best |
| Cost choices | 5 – It’s received all the pieces you possibly can want |
| Rewards/loyalty system | 4 – The Hut Rewards may be very easy |
1. KFC
On the very prime of my listing is Kentucky Fried Rooster, and I guarantee you I’ve a superb motive for the rating.
To start with, it’s the one quick meals app I’ve truly stored on my cellphone for some time now. To chop to the chase, the reason being that the app affords unique offers that may’t be discovered on its web site. This incentivises the utilization of the app.
However past this strategic play from KFC, I truly additionally actually just like the usability and navigational ease of the app.
The organisation might sound bizarre to some, because the merchandise are primarily damaged down into “Meals for One”, “Meals for Sharing”, and “Offers”, quite than, say, “Rooster”, and “Burger”. However inside every class, it’s additional damaged down into field meals, hen meals, burgers, sides, and drinks.
The app is easy and to the purpose, which makes it lots higher in comparison with the McDonald’s app. Realistically, how many individuals are literally downloading the McD app for the information alert and job vacancies? I’m certain it’s helpful for some, however I feel these particulars are higher stored to its web site.
On KFC’s app, there’s lots much less muddle. It’s extra user-friendly, which is why it’s my favorite fast-food app. The aspect menu is simple, with choices to get supply or self-collect, discover a KFC retailer, contact customer support, learn the Halal coverage, and entry the FAQ.
The one factor KFC is poor in, although, is its monitoring system. It doesn’t present the riders’ map, and my private expertise with KFC riders is that they are going to usually say they’ve already arrived after they haven’t, which makes me panic.
The one good factor with the monitoring is that it tells you upfront if KFC is utilizing a associate’s riders (foodpanda or GrabFood, normally), so you realize precisely who to search for when getting your order.
| Standards | Scores |
| Consumer interface and design | 5 – All the pieces is in the suitable spot |
| Consumer expertise | 5 – An excellent expertise all through |
| Order monitoring | 3 – Not one of the best, nevertheless it’s one thing |
| Cost choices | 5 – It’s received all the pieces you possibly can want |
| Rewards/loyalty system | 5 – I desire unique offers over loyalty programmes the place you should maintain shopping for to get rewards |
Closing ideas
Right here’s a recap of how the apps scored:
| Standards | A&W | Marrybrown | Domino’s | McDonald’s | Pizza Hut | KFC |
| Consumer interface and design | 3 | 4 | 1 | 3 | 5 | 5 |
| Consumer expertise | 1 | 2 | 3 | 3 | 5 | 5 |
| Order monitoring | 5 | 3 | 3 | 3 | ||
| Cost choices | 5 | 5 | 5 | 5 | ||
| Rewards/loyalty system | 1 | 3 | 4 | 4 | 5 | |
| Complete | 5 | 9 | 14 | 18 | 22 | 23 |
With an exponentially rising gallery and a newfound pleasure of taking part in video games on my cellphone, I would like every fast-food app to justify its place in my space for storing, nevertheless small the file dimension truly is.
From my expertise utilizing all the fast-food apps listed above, KFC was the one one which was offering reductions that its web site lacked. It was the rationale I downloaded it within the first place.
As for the others, although their web sites work nice for essentially the most half, I perceive if you wish to maintain the app round for comfort, even when it’s only for one thing so simple as checking their up to date menus.
- Learn different articles we’ve written about F&B right here.
