Male grooming is nothing new. A part of many males’s morning routines embody shaving their facial hair, however at this time we’re speaking about shaving one thing that’s slightly extra… southern.
Through the years, there have been manufacturers popping up across the globe to interrupt the taboo of manscaping. There’s the enduring Manscaped from the US, and types like Bovem from Singapore.
And now, there’s Nateskin from Malaysia.
Truly, it began in Australia
Though each co-founders have been born and bred in Malaysia, the 2 studied accounting and finance in Australia, and later began their careers down underneath too.
Jared kicked off his profession with funding banking, which by some means led him to studying digital advertising and marketing, of all issues.
“All through the primary two years in my profession, plenty of college college students would attain out to me for profession recommendation on how one can get a job within the banking/finance trade,” he defined.
He continued, “I used to be no profession coach by any means, however I made a decision to compile the experiences of some mates and my very own experiences and revealed by first ebook, ‘Find out how to get a Grad Job’ in 2019. By way of this expertise, I needed to self-learn all elements of digital advertising and marketing.”
This resulted in a profession change in 2020 that may construct the foundations for Nateskin. Truly, although, Jared’s entrepreneurial streak dates again to even earlier days.
“I’ve all the time had slightly entrepreneurial blood in me since I used to be younger,” Jared shared. “I keep in mind my first ever ‘enterprise’ was after I was in major faculty.”
He went on to share how he and his sister would make selfmade wands with chopsticks and a sizzling glue gun (Harry Potter was large on the time). After giving the makeshift wands a paint job, they’d promote them for RM5 a pop at school.
“For my sister, it was an arts and crafts exercise,” he clarified. “For me, it was a possibility to make extra pocket cash.”
However the stakes have been increased with Nateskin. It wasn’t simply pocket change at this level. But, Jared and Rachel determined to take the danger of entrepreneurship whereas they have been younger and will afford to fail.
With the information that success wasn’t assured, the 2 took a leap of religion and launched Nateskin in Australia and Malaysia.
A delicate subject a few delicate area
Contemplating the conservative nature of Malaysia, the co-founders have been shocked to search out that the reception for Nateskin was a lot better at dwelling than in Australia. Jared thinks that is because of the lack of males’s grooming merchandise in Malaysia.
Seeing the outcomes, the entrepreneurs determined to maneuver again dwelling and develop the group domestically.
Jared agreed that speaking about self-grooming, particularly in terms of intimate areas, is considerably unusual in Malaysia.
“We wished to empower and be a voice for many who really feel ashamed or awkward,” he stated. “We need to make it a norm as a result of we imagine everybody deserves the perfect options to their issues and nobody ought to ever really feel ashamed of taking good care of themselves.”
Okay, however who’s Nate?
When requested concerning the inspiration behind Nateskin, Jared gave a refreshingly life like reply.
“Throughout lockdown in 2020, I left myself really unkempt,” he began. “My normal waxing appointments that I used to go often have been closed for months on finish.”
Jared tried utilizing a razor to maintain himself groomed however that left him with cuts and nicks. He even purchased a Philips shaver meant for chest hair, however that by some means resulted in extreme in-grown hair.
Finally, Jared determined that sufficient was sufficient, and he needed to create a nick-free, reasonably priced answer for himself.
However as a substitute of calling the model JaredSkin, the co-founder felt like “Nate” had a greater ring to it.
“In the event you have been to search for Nates within the dictionary, it truly means buttocks!” Jared added. “Since our first product is a hair trimmer on your again, sack, and crack, Nateskin had the perfect mix of catchiness and delicate wittiness in its title.”
Reducing out a distinct segment for themselves
In response to Jared, regular razors simply don’t do the trick for the nether areas.
“I’ve used razors prior to now, and I’ve butchered my privates utilizing them,” he declared. “I’ve additionally heard the identical nightmare tales from my mates and on boards on-line.”
This, paired with the truth that regular razors aren’t recognized for his or her sturdiness, led him to the Nateskin Trimmer’s design. The trimmer makes use of ceramic blades, that are supposedly sharper than regular blades however but are secure.
The blades have been designed by Nateskin’s R&D group in Australia. In response to Jared, the best way the Nateskin Trimmer differs from different hair shavers is that it’s additionally 100% waterproof, excellent for simple clean-up within the bathe.
The corporate affords a “No Nicks assure” too, as a result of as Jared defined, “To be really assured concerning the high quality of our product, we need to put our cash the place our mouths are.”
This assure, as outlined on Nateskin’s web site, lets clients get a full refund in the event that they expertise any nicks or cuts on their “valuable pair”.
Apparently, some do take the model up on the provide, although Jared stated it has solely been a handful of them, with round one refund in 500 gross sales resulting from a faulty unit, often.
Not only for manscaping
Down the highway, Nateskin desires to interrupt out of the manscaping shell and begin offering options to all types of awkward subjects. This consists of issues like physique odour and dangerous breath.
“We’re presently engaged on our subsequent product vary which is a 100% pure deodorant to fight odour, which we goal to launch in September 2022,”Jared revealed.
This may enable the model to open up its demographic to girls, a gaggle that Jared says has truly reached out to the model as they have been serious about female-friendly merchandise.
Nonetheless, Nateskin Trimmers are completely unisex, in keeping with Jared. This may not be apparent in any respect, although, contemplating the language Nateskin makes use of in its advertising and marketing.
In the event you go to the model’s about web page, it would elicit fun or two because it makes use of plenty of euphemisms for male genitals.
“We don’t take ourselves too severely,” Jared stated concerning the branding. “We would like to have the ability to have an excellent, enjoyable, time creating a powerful model, and we use humour lots in our branding to provide folks an excellent snigger, and hopefully, a long-lasting impression.”
- Be taught extra about Nateskin right here.
- Learn extra articles we’ve written about Malaysian startups right here.
Featured Picture Credit score: Nateskin
