March 26, 2023

Play is seeking to double its flight crew measurement by summer time subsequent 12 months. It has beforehand introduced that it’s seeking to develop its fleet to incorporate 10 plane by summer time 2023. These extra plane would require the airline to rent 55 pilots and 105 flight attendants. The airline is seeking to rent first officers and direct entry captains to fly its rising fleet of Airbus A320 household airliners. It’s seeking to rent each model new and skilled flight attendants.

Increasing crew

The crew enlargement program being applied by Play will embody a crew recruitment drive. This would be the airline’s largest recruitment drive thus far. Because the airline started working in 2021, it has steadily elevated the variety of flight personnel it employs. It presently has 70 pilots and 150 flight attendants. The 205 new crew members will allow it to not solely function the extra plane however permit it to develop into new markets. A spokesperson for the airline said,


“The plan is predicated on PLAY’s progress within the coming 12 months as PLAY will function ten plane subsequent summer time,”At PLAY, security comes first, with our core rules being on-time efficiency, simplicity, happiness, and low costs. […] We wish to onboard optimistic and highly effective individuals who wish to change the course of aviation,”

Community enlargement

With its new belongings, the airline intends to develop its outreach additional. The airline’s operations are primarily based out of the Keflavík Worldwide Airport (KEF) close to Reykjavik, Iceland. From there, the ultra-low-cost provider providers 21 locations throughout Europe. Most of those locations are in western Europe. It lately started servicing a number of US locations. It operates flights from KEF to New York, Boston, and Baltimore. It is going to begin providing a service to Washington DC’s Dulles Worldwide Airport (IAD) in April 2023. It has advised on a number of events that it plans to additional develop its community together with flight frequency to the US and Europe within the coming years.

Play might be increasing its community additional into the US. Photograph: PLAY

Transatlantic competion

The airline’s enlargement into the US has made it a transatlantic menace to bigger, extra established airways. This places it in direct competitors with Icelandair. Icelandair’s enterprise mannequin is predicated predominately on transatlantic flights with a cease in Iceland to refuel. The 2-legged transoceanic journey has confirmed cheaper than direct flights between the continents because it doesn’t have to hold as a lot gas. Now that Play, an ultra-low-cost provider, is providing the identical service, Icelandair might even see a major decline in income within the coming years.

Icelandair is constructed round it’s transoceanic service. Photograph: Vincenzo Tempo I Easy Flying

The airline has not but seen a notable lower in site visitors as journey demand continues to soar. So long as demand stays excessive, each airways will proceed to revenue from these routes. When the sluggish journey season arrives and demand grows scarce, the 2 airways will really feel the elevated pressure of competitors.

Play may have the benefit of providing passengers decrease fares. Icelandair is a extra established airline with common rewards members who’ve used its providers to traverse the Atlantic for years. It additionally gives extra snug seating as it isn’t an ultra-low-cost provider. Regardless, Play’s future success depends closely on the demand positioned on it by vacationers.

What do you consider Play’s hiring objectives? Tell us within the feedback beneath.


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